Some of my friends are fishers, sports fans, and hunters. Myself? I go to marketing events all around the country and watch YouTube videos about marketing. I absolutely love it.
I’ve owned this company for just under 20 years, and by now, a lot of my agents know that I know how to get leads. I’m somewhat of a marketing guru. So today, I want to talk about how to better market your listings.
Every day, I see people sharing listings on Facebook using such sites as Zillow, Trulia, and others. But these are nothing but data aggregates. They’re collecting data on you, me, and our customers. When you get a customer to give you a review after closing, now Zillow has their email and other data, and eventually, Zillow is going to want to hire you as an agent at 25% to go out and sell business for them.
I have a love-hate relationship with sites like that because they do own the market right now. However, I can teach you how to own your own market.
You’ve probably had a ton of loan officers reach out and say that you should be using Listing Booster. If used correctly, you’ll become your own mini-Zillow if you carry listings. Sharing Listing Booster is a great idea because when people go to look at it, they’ll opt in through Facebook. We’ll collect their email address and phone number, and then we’ll drip on them through various CRMs.
Now, when you share a Zillow listing, you might get 25 or 30 people who have seen it, but you won’t know that because you’re sharing their listing. Those other sites that you pay for are awesome for the seller in that they get leads, but they’re not awesome because people click on them, look around at the photos, then move onto the next thing.
You’ll have a much better time if you use Listing Booster. That way, when someone goes to look at it, it will track that information, and you’ve now got a whole report of leads that you can show your seller.
Back in the day, agents would send out the flyer and people would call or come into the office to get more information on that property, and then possibly go out to look at it. That doesn’t really happen anymore because the virtual home tour has become so popular online. The serious buyers are the ones who actually go out to see the home.
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With Listing Booster, when someone goes to look at your listing, it will track that information, and you’ve now got a whole report of leads that you can show your seller.
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Because of this change, it’s a great boon to be able to report back to your seller and let them know that X-number of people have looked at their listing, and to be able to provide their email addresses to boot. Zillow just leaves too many cracks for potential buyers to slip through without you even knowing they were there.
If you haven’t used Listing Booster in the past, it’s virtually free. Just reach out to me, and I can send you a link and help you get it up and running. Then you can share the listing in different groups, allowing you to get tons of leads—some of my colleagues have gotten thousands of leads from Listing Booster.
Once you get these leads, what do you do with them? Well, in addition to dripping, when you get their email addresses, you can build a custom audience and re-market to those people using simple branding with your photo and contact information. That way, when they’re out surfing the net, you can be at the top of mind for those people. That’s what Zillow does, and you can do the same thing.
There’s also a more aggressive strategy that I have in my treasure chest of things I’ve learned over my years in the business; it allowed me and my partners to refer out 47 funded transactions just last year.
If you would like to learn about this strategy, if you have any questions, or if I can serve you in any way, I always encourage you to reach out to me. I’ll put you on my schedule for a 15-minute conversation and we’ll see if I can help you out. I love helping to increase the income of an agent. Right now, I have four ratified contracts, one of which is for $1.5 million. That’s the kind of partner you, as a Realtor or Lender, should be working with: Someone who is interested in increasing your business.
